2018年4月,一项来自市场调研公司eMarketer的调查报告让中国的电视行业打了一个冷颤。调查显示,中国成年人平均每天花在看电视上的时间进一步缩短至2小时32分钟。该公司预测,2018年中国成年人每天花在智能手机等移动设备的平均时间将首次超过看电视的时间。
为了挽救电视的边缘化态势,在此之前电视厂商曾做了大量的尝试,其中就包括给电视装上一颗原本在智能手机上才会出现的摄像头。但由于缺乏应用场景作为支撑,这颗多出来的摄像头地位始终非常尴尬,几乎沦为“摆设”。传统电视厂商有能力为电视装上一颗摄像头,但在“摄像头都能用来做什么?”这个问题上给不出让人满意的答案。
刚刚涉足大屏市场的华为正尝试就这个问题给出新的答案。华为首款智慧屏产品于9月19日在德国慕尼黑发布一周之后终于在9月26日与国内用户见面。这款产品的核心功能之一就是搭载了一颗升降式AI摄像头,华为官方称其为“AI慧眼”。融合了AI技术的摄像头能改变“摆设”的尴尬处境吗?
1
沦为“摆设”不是摄像头的错
摄像头出现在大屏上并不是件新鲜事,远的不说,上个月发布的荣耀智慧屏就搭载了一颗升降式的AI摄像头。在此之前,用户对大屏的摄像头究竟能做些什么知之甚少,这也是摄像头沦为摆设的主要原因。有关这一点,荣耀智慧屏阐之未尽,华为智慧屏则对摄像头的应用场景做了进一步展示。
当华为消费者业务CEO余承东在台上兴致勃勃地演示AI慧眼的应用场景时,你才会意识到沦为摆设并不是摄像头的错。
事实上早在几年前智能电视的概念刚刚兴起时,就有新兴电视厂商推出过搭载摄像头的智能电视产品,但由于大多数电视没有摄像头,软件厂商对开发电视端摄像头应用的热情并不高,由此也导致智能电视摄像头的使用率较低,许多电视厂商也因此选择将摄像头以独立配件的方式供有需求的用户选购。
虽然后来部分电视厂商通过与腾讯等互联网企业合作的方式推出过大屏视频通话解决方案,但对用户来说,摄像头的应用场景仅仅是视频通话是远远不够的,人们完全可以通过智能手机等移动设备来满足这一需求。因此,摄像头在大多数情况缺乏“用武之地”。
传统电视厂商没有想清楚一个问题,即留住用户的关键不是让电视具备智能手机才具备的功能,而是手机做不到做不好的电视能做到而且做得更好。如果只是单纯地为电视增加一个摄像头却不能提供相应的应用场景,那么何止是摄像头,可能不久之后电视本身也会沦为客厅的摆设。
好在传统厂商没做到的,华为做到了。
2
华为AI慧眼唤醒沉闷的客厅
华为智慧屏将搭载的升降式摄像头命名为“AI慧眼”,顾名思义,即摄像头具备AI能力。这也是华为智慧屏的摄像头有别于其他电视摄像头的关键所在。在余承东的整个演示过程中,始终能够察觉到AI技术对摄像头的升级和赋能。
首先在最基础的视频通话场景上,华为智慧屏相较于智能手机有着更大的可视范围,屏幕能够装进更多的成员,这让家庭与家庭之间的互动成为可能。
当然,这不是关键,关键在于华为AI慧眼不仅是一颗升降式摄像头,同时还是一颗旋转摄像头。它能够识别用户的位置自动调整方向,以确保人物始终位于画面中央。如果用户前后移动,摄像头还支持自动对焦,确保人物不会虚掉。同时AI慧眼还保留了华为手机摄像头的优势,比如在暗光环境下也能够保证高清的视频通话体验。
在基础的视频通话场景之外,搭载AI技术的AI慧眼还拓展出全新的应用场景。比如AI健身功能。现在很多人使用KEEP等健身APP在家自主健身,但由于没有专业人士做指导,很难保证动作和姿势的标准。而AI慧眼则可以实时捕捉用户身体动作的关键点来监测动作幅度,当用户健身动作和姿势不标准时,系统会做出提醒,让用户获得专属教练一般的体验。
随着成年用户将更多的时间花费在智能手机等移动设备上,以儿童为主的未成年用户正成为电视的主要使用人群。许多智能电视提供儿童模式,主要用于防止儿童长时间观看电视导致视觉疲劳,除此之外几乎没有其他功能。而搭载AI慧眼的华为智慧屏在儿童模式下,摄像头会自动升起,以监测孩子的坐姿和观距,当孩子的坐姿不健康、观看距离过近时,系统就会发出提醒。
以上只是华为智慧屏展示的部分应用场景,相信接下来还会有更多的应用场景出现。比如荣耀曾经在发布会上演示的滑雪体感游戏,需要智能手机与电视的协同来完成,而现在华为智慧屏因为搭载了AI慧眼摄像头,所以未来独立完成滑雪等体感游戏成为可能。
电视曾经是无数家庭最重要的娱乐设备,但随着智能手机等移动设备的出现,原本充满欢声笑语的客厅逐渐变得沉闷。接过电视的接力棒,华为智慧屏正让沉闷的客厅重新焕发出活力。人人都知道电视是做什么用的,而华为智慧屏则告诉人们大屏还能做什么。
3
透过AI慧眼看见“大屏的未来”
从产品形态上来看,智慧屏相较于传统电视并没有颠覆性的改变,但摄像头、传感器、AI等技术的应用,却让智慧屏成为与电视截然不同的新物种。
决定大屏产业未来发展的绝不是最基本最核心的视听功能,恰恰相反而是曾经属于非核心功能的摄像头等功能。正如手机最基本最核心的功能是通话,但今天的智能手机80%以上的功能却与通话没有关系,仅仅能够通话的手机早已失去市场。因此我认为智慧屏的出现将对大屏产业带来一个跨时代的跃升,因此说智慧屏是电视的未来并不言过其实。
电视的未来是智慧屏,智慧屏的未来又是什么?可以确定的是,大屏的人机交互方式一定会走向多元化,从传统的遥控器到语音识别,再到如今华为智慧屏展示的体感交互,未来可能还会像刚刚发布的华为Mate 30系列一样实现手势操控。华为AI慧眼的意义则在于它拉开了大屏人机交互走向AI化、多元化的大幕。
透过华为AI慧眼,我们能够看到大屏的未来。被边缘化绝不是电视的最终宿命,它的生命力在智慧屏身上将得到延续。
当然,AI慧眼只是华为智慧屏的一小部分“智慧”,华为智慧屏的智慧体现在方方面面。比如Huawei Share智慧跨屏,通过一碰投屏功能和智慧跨屏功能,实现大小屏的联动和文件的云端共享。再比如支持声场建模的Huawei Sound智慧音响,通过建立虚拟的房间声场模型实现最佳的声音播放方案。种种智慧汇集一处让华为智慧屏成了一台“超级设备”。
智能手机等移动设备已然抢走了用户的碎片化时间,但华为智慧屏的出现则让人们相信,无论“小屏”如何咄咄逼人,至少在客厅中,“大屏”的地位永远不会被取代。
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