文|易北辰
《连线》杂志创始主编凯文·凯利在其著作《必然》的开篇这样写道：
“所有的东西都在不断升级，都变成了另外的东西。所有的东西都处在一种流动的状态，我们之前看到的是产品，现在看到的是过程。在未来，所有的东西都都在流动和改变，在变成他物。这样一种流动将成常态。”
这样的哲思正在应证电视市场的起落沉浮、风云蝶变。
旧电视，找不回新客厅。
数据显示，电视机的日均开机率已经由三年前的70%下降到了30%，40岁以上的消费者成为了收看电视的主流人群。
另一方面，北京大学心理与认知科学学院发布的《95后手机使用心理与行为白皮书》显示，95后每天使用手机的时间为8.33小时。其中，社交用时最长，接近2小时。
一言以蔽之，传统电视正在失去客厅C位的赫赫声名，失去开机率，失去家庭娱乐中心，失去年轻用户。
一如开篇所提，传统电视属于上个时代的美好记忆，却带不来数字时代的美好体验。进化成他物，不是趋势，而是必然！
而由华为提出，并将之落地为实物的“智慧屏”正在以风雷之姿，带来一场声势浩大，且势能强劲的客厅焕新迭代之旅。
智慧屏时代正在拉开序幕！如何让人们重回客厅？
在这个宏大设问之下，“智慧屏”时代一些有趣的探索和变革正在发生……
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智慧屏正在成为家庭生活的最佳CP
华为智慧屏早已打破电视的枷锁，进化成了他物，一个全新的超级物种，智慧家庭的中心。通过站在用户看产品，站在场景看体验，站在未来看现在，全新的底层逻辑让“智慧变大”。
继在慕尼黑全球发布之后， 华为在9月26日于上海发布了华为智慧屏。智慧屏国内首发65英寸，售价6999元，75英寸版本将在12月发售。这是一块让人感到惊艳的智慧屏，但真正让人惊艳的地方不止是性能上的提升，屏幕的变大，而是“延续手机智慧，让智慧变大，成为未来智慧家居‘新物种’”。华为智慧屏采用了QLED量子点面板，分辨率为4K，色域覆盖范围可达100%NTSC。普通电视仅能覆盖72%，索尼万元机也仅覆盖到85%。
随着华为智慧屏的登场，华为全场景智慧化战略也开始徐徐展开，未来家居市场的整个形态将发生彻底的改变。
华为智慧屏正在扮演多重的角色。
它是用户家庭的影音娱乐中心，更是信息共享中心、控制管理中心和多设备交互中心。它将和智能手机一起，组成未来智能生活的双核心。
目前，华为产品线重点执行全场景层面的“1+8+N”的战略，其中“1”即手机，将成为核心入口；“8”即PC、平板、智慧大屏、车机4个大屏入口，以及耳机、音箱、手表、眼镜4个非大屏入口；“N”即智能冰箱、智能空调系统等泛物联网设备。
当5G时代来临，IoT（物联网）成为现实，家庭物联网中需要一个算力的中心，串联全部设备自动来完成为用户服务的职能。从目前所有家庭设备看，智慧屏正在成为家庭边缘计算的中心设备。
另一方面，华为智慧屏正不断提高大屏和小屏、多屏（手机、电脑、平板、智慧屏、汽车、智能穿戴）的交互，并继续拓展更多使用场景，娱乐、购物、游戏、教育以及家庭交互连接，提高使用频率，增加用户粘性。
2
硬核能力加持 创造超级体验是智慧屏引领时代的密码
物联网时代的来临，不是润物无声，而是轰轰李烈。而品牌唯有持续创造超级体验，方能引领时代变革。
华为智慧屏深谙此道，AI慧眼、Huawei Sound智慧音响、Huawei Share智慧跨屏等创新型超级体验，正在构筑华起智慧屏的体验乐园，让用户重回客厅的利器。
具体来看：
1） AI慧眼，主动感知，主动服务
华为智慧屏搭载一枚可自动升降的微光摄像头，被称作AI慧眼，支持分辨率达到1920*1080的视频通话，智能人像锁定技术和微光技术加持，让你在屏幕中可以永居C位，不惧光线的变化随时和家人朋友“面对面”。
比如，AI慧眼有智能识别功能，可以让家里有宝宝的父母少操很多心。当开启华为智慧屏的儿童模式：当儿童观看精彩影片的时候，距离过近时，智慧屏会自动提醒；当小朋友躺在沙发上，身姿倾斜，坐姿不正确的时候，智慧屏也会自动提醒，保障小朋友健康成长。
AI慧眼的AI健身是一个超级应用，让你足不出户，在客厅也能享受最专业的私教指导。AI健身通过AI慧眼可以监测用户健身时候的动作，一屏双画，一边课程指导，一边动作对比，特有的智能躯体关节识别技术，当用户动作不到位时智能语音提醒纠正，不用担心姿势不标准。
2） Huawei Share智慧跨屏，惊艳场景服务组合
Huawei Share智慧跨屏功能是华为智慧屏上的另一项超级能力，无线传输速度可达30MB/S，传输600M张照片仅需20秒，用户可以随时随地将自己手机中的照片传输到大屏云相册上，与远在千里之外的父母分享生活点滴，共同构筑幸福的回忆。
比如，华为智慧屏的家庭云相册特别为父母不在身边的场景，只要我们将照片放在共享相册里，父母打开智慧屏就能看到。无形中，父母和我们虽然不在一起，但又时刻陪伴，近在眼前。另外，智慧屏和手机可以无缝切换通话，当我们和家人视频通话时，可以自动将手机的视频通话切换到智慧屏上，和远在异地的家人实现大屏高清视频通话；比如邀请好友到家里一块玩游戏，可以将游戏投屏，在智慧屏重新体验客厅社交中心的无限乐趣。其特色的一碰投屏功能通过系统底层优化 ，60帧/秒高帧率的投屏独家优势，游戏投屏不卡顿，可以实现看着大屏玩手机游戏。
3） Huawei Sound智慧音响，触手可及的天籁音效
华为智慧屏采用8+1+1音频方案，配合华为Histen最新最先进的音频处理算法，为用户提供完美的天籁音质体验。
特别值得一提的是，华为智慧屏还支持声场建模，可以根据房间的空间或者家居特点，建立虚拟的房间声场模型，以匹配最佳的声音播放方案。独享模式作为全新功能加入，支持声波波束控制技术、人声增强和智能降噪，为喜欢深夜煲剧或者是看球的用户带来绝佳福利。
4）AI云、端、芯显生态集结之力，华为智慧屏坐拥至臻影像
作为一台大屏设备，华为智慧屏在显示方面的表现可圈可点，其采用了色彩最纯净的量子点光源作为背光源，使色域覆盖率高达100% NTSC，全新鸿鹄智慧芯片加持，采用双核A53+双核A73架构，自然性能强劲。与传统大屏设备不同的是，华为智慧屏可以智能判断当前正在播出的内容，将音画质根据场景需要自动调整为最优，比如当前播放视频的是一部电影，则画质模式和音效模式自动切换为“影院模式”，为用户带来更好的视听享受。说到声音，不能不提其另一个场景化功能：独享模式。在实际中，这样的场景不少，比如在世界杯的时候，深夜看球，经常会影响家人，带上耳机看吧，又不尽兴。华为独享模式，会把声音控制在智慧屏前方45度范围内，超出这个范围音量会大幅衰减，再加上人声增强、智能降噪，让一个人的观影既能尽兴，又不会影响家人。
另外，华为智慧屏还可以进行家里智能设备的控制。当宝宝在卧室酣睡，你可以通过华为智慧屏查看卧室的空调温度，通过看护摄像头查看宝宝的睡眠情况。了解冰箱里奶粉的贮备情况，是否需要通过智慧屏的电商平台采购新鲜的奶粉。
作为物联网时代客厅的“超级物种”，华为智慧屏正在成为美好家庭生活体验的中心，家庭的智慧交互中心、跨屏体验中心、IoT控制中心、影音娱乐中心，为用户打造全新的全场景智慧生活体验。
智慧屏1.0带给人们的是想象力的开端，未来的智慧屏是什么模样？也许是一副眼镜、也许是一块手表。对于这个浪潮涌动的巨变时代，唯有保持谦卑、保持好奇心，参与其中，方能与时代同频共振！
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