近日，ofo为了退押金又推出了一个新的“途径”：在ofo首页上新增了“天天返钱”板块，号称“用户无需排队，直接退还押金”。看见这种宣传语，确实很令人心动，毕竟有的用户为了退押金已经排到一个遥不可及的名次了。
然而点进去会发现，所谓的“天天返钱”只是ofo的新套路而已，根本不是真心想退押金。因为想要获得返现，必须先在“天天返钱”里面消费，消费之后才能获得“现金返利”。根据ofo给出的“活动规则”来看，用户购物金额结算后产生的收益，要积累到一定金额才能提现。
那么返钱的标准是什么呢？一袋21.9元的零食可返现0.08元，一箱39.9元的啤酒返现0.8元，136元的剃刀仅能返现0.05元...从这种“谜一般”的返现规则可以看出，它与商品售价之间并无什么必然联系，甚至好像是“随心所欲”之下制定出来的，这也正如ofo对用户退押金一事的一贯态度。
按现在ofo给出的购物返现标准推算，用户至少要在其平台中买1500元的商品，才能提现120元左右，对用户而言极其不划算。从去年的排队退押金到今年的“购物返现”，ofo的目的昭然若揭，就是要耗着用户的精力，让用户觉得不值得为一二百元的押金付出更多的时间和金钱成本，从而逼迫用户放弃退还押金。
不仅如此，ofo搞出的这个所谓的“天天返钱”，还有另一层意思。虽然不少用户都对ofo的这波操作抱着愤怒和死磕到底的态度，但也有用户等不及从而“妥协”，希望通过这种所谓的“返现”方式拿回押金。
点进“天天返钱”的界面，会有一种进入电商平台的错觉：9.9元特价、拼购、限时秒杀等应有尽有，选择商品后会自动跳转到第三方电商平台和ofo旗下的“小鹿有货”。看起来ofo还有志于在彻底倒下之前，靠着电商再捞一把，名义上是给用户退押金，实际上是再“宰”用户一次。
靠着现有的业务发展其他产品线，是互联网企业常用的手段。然而ofo在无力退还用户押金的基础上想出各种花样，只顾推卸责任与牟利，完全不考虑用户的感受。
去年冬天ofo一再推脱逃避的态度，让用户愤怒到集结在ofo北京总部门外大排长龙。今年2月ofo又上线了一个名为“折扣商城”的板块，用户可以选择将押金转化成等价的金币在商城中购物。这个套路和此次的天天返钱颇为相似，只是后者更加不合理。
按照ofo现在的套路，看上去有转行做电商的意思，但是多数用户并不会买账。曾经ofo的CEO戴威信誓旦旦地表示一定会“还清所有欠款，绝不拖欠用户一分钱”。可此后ofo在还钱这件事上的“吃相”愈加难看，一次又一次地靠套路和手段来兑现“诺言”。
不管是刻意为之还是破罐破摔，ofo已经用错误的行为让用户对其越来越厌恶。这样的企业不论如何转型，恐怕都已人心尽失。虽然现在有一些用户不得已中了ofo的套路，但更多的用户应该还是会选择排队等待，直到押金被真正退还的那天。
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