据外媒Lets Go Digital报道,苹果官方在日本申请了3项全新的iPhone外观设计专利,目前这些专利文件被日本专利局正式放出。
从设计图来看,苹果在今年的iPhone新品中可能取消“刘海屏”设计,让iPhone的屏幕成为一块真正纯粹的“全面屏”。此外,苹果还将移除Face ID功能,增加屏下指纹识别版本的Touch ID。
自从苹果在iPhone X上用上了刘海屏,并且将这一设计在之后的iPhone上沿用,用户的吐槽声就不绝于耳。在去年的一项调查中,对iPhone刘海屏持负面态度的人的比率多达65%。虽然也有用户因为用久了觉得刘海屏看上去还挺不错的,但是许多用户依然觉得刘海屏“丑爆了”。苹果可能也意识到了这样下去不是办法,毕竟用户的意见很重要。苹果为了提升销量甚至不惜降价,可见苹果的“傲气”也不像鼎盛时期那么高了,所以“抛弃”让用户心烦的刘海屏势在必行。
不过刘海屏不可能说不要就不要,因为当初搞出这么个设计就颇有些“迫于无奈”的意味。当时苹果想以Face ID替代已经成熟的Touch ID,但是又要保证Face ID需要用到的零部件不会占用太多空间,所以苹果把环境光传感器、泛光灯、红外摄像头以及听筒、麦克风等零部件都塞到了顶部的“刘海儿”中。
如此设计虽然很丑,但以当时的技术条件,只有这样才能尽可能多地给屏幕腾地方,不至于看起来很乱。丑是丑了些,但对于放弃指纹识别还想提升屏占比,同时要让用户觉得Face ID用起来很酷很便捷,刘海屏大概也是苹果能够想到的最好的设计了。
然而就是这种无奈又不那么好看的设计,竟也引得其他厂商跟风。一直以来,苹果都秉持着最大程度保留技术生命周期的原则,所以刘海屏自然也是一用再用。慢慢地人们发现,越来越多的手机厂商都开始效仿。
这可能是基于对苹果产品设计的认可而产生的一种“惯性”,此外一些缺乏创新能力的中小品牌为了规避风险,宁愿选择“随大流”,要骂大家一起被骂,抱团取暖总好过被孤立,而且跟着苹果的设计容易引起关注,“安全”系数也会高一些。如此一来就难以避免一些手机品牌对刘海屏的模仿流于形式,只学了外观的设计,却未能学到iPhone刘海屏背后的“精髓”,导致一些手机不仅看上去丑,用户体验也远不如iPhone。
基于以上种种原因,苹果也是时候考虑抛弃刘海屏了。毕竟其他的厂商已经开始在这方面有所行动:挖孔屏成为了过渡到“真全面屏”过程中的新潮流,而小米、OPPO等厂商也展示了“屏下摄像头”技术。估计近年由刘海屏引发的“异形屏”风潮也将成为历史,真全面屏时代即将到来。
其实这两年关于苹果抛弃刘海屏的消息不止一次传出,但这次可能更靠谱。因为除了曝光的专利之外,从Twitter苹果官方的背景图来看,图中人手里拿的就是没有刘海儿的iPhone,这就更加证实了iPhone刘海屏即将被抛弃的真实性。
可以想象,如果苹果真的在今年推出的iPhone 12中取消刘海屏,很可能又会引发手机厂商的跟风。但是进入5G时代,手机行业的竞争无疑会更加激烈,所以即使是要跟风也不该像刘海屏那样只流于表面。基于用户的需求深入探索,在功能、配置等方面下功夫,才可能在手机行业中走得更加长远。
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